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Why WordPress is a Great Choice for Church Websites

Why WordPress is a Great Choice for Church Websites

What is WordPress? WordPress started out life as a simple blogging platform. It allowed users to go onto the WordPress site and create a hosted blog on the platform. It provided a really easy way for people to get their own space online where they could start a blog with little technical experience. However, over the years, WordPress has evolved …

Facebook Click-through Rate

Achieve Facebook Click-Through Rate over 2-1/2 Times the Industry Average

People don’t go online today…they live online. The Unchurched and Churchless generally take their first step toward Christ by clicking on an online ad. Over the last 18 months, Missional Marketing has placed over 12,500,000 Facebook ads targeting Unchurched and Churchless users for churches and ministries in America. On average, our Facebook Click-Through Rate (CTR) has been 2.45%, which is over 2-½ …

church ads

Church Ads Increase Church Web Traffic

So you have your church website, but there doesn’t seem to be many visitors arriving. Is there something wrong with your website? Why isn’t it appearing in Google? Well, the answer is simple. While your web developers have probably done a great job in building your site, driving traffic to your site requires a completely different skill-set. There are two types of …

Reach Two Church Audiences with Organic Traffic

How to Reach Two Church Audiences with Organic Traffic

Some people understand how cars work pretty well, while others don’t. When taking a crippled car to the shop, some will use words like “carburetor” and “exhaust system” while others will simply say, “It’s loud and broken.” After diagnosing the problem, the wise mechanic will explain what needs to be done differently, based on an owner’s familiarity with cars. This …

Church Marketing Must Reach People Who Search Google for Answers

Church Marketing Must Reach People Who Search Google for Answers

In today’s world, when people are faced with a problem, more often than not they turn to Google. For this reason, it is important that your church marketing must reach people who search Google for answers. Google is by far the most effective source of traffic for a church’s website. However, Google is only effective if your church’s website is on the …

church website seo

Church Website SEO: An Introduction

So your church has a website, but it doesn’t seem to be appearing in the Google search results. This is a very common problem that we hear from our clients. If this is the case with your church website, then it could be time to implement a church website SEO campaign. Getting a website built, and getting it to appear …

Google Search Campaign

6 Simple Steps to an Optimized Google Search Campaign

Looking around our world, it’s not difficult to sense the suffering and brokenness so many experience today. There are many people who feel far from God and disconnected from their heavenly Father. They’re our friends, family, neighbors, and coworkers. It’s not hard to believe the words of Jesus when he said, “The harvest is plentiful but the workers are few” …

Benefits of a Church Business Directory

Benefits of a Church Business Directory for Small Business Owners

A church business directory is an old practice that is finding new relevance in the digital age. Online Church Business Directories advertise the businesses of those in the church and beyond. This flexible platform is an asset to the church, and also to the congregation. Church Business Directories connect believers and non believers through business, and they connect those inside the church …

Help for Church Communications Directors

Help for Church Communications Directors

The role of the Church Communications Director is one that has become increasingly complex over the last decade. With so many people now online, this has opened up numerous new avenues to reach the congregation. However, with so many avenues and platforms to choose from, it is easy to get swamped. This can lead to ineffective campaigns being spread thinly …

Church Website SEO

How Church Outreach is Improved by Church Website SEO

When it comes to growing your church congregation, one of the most powerful tools is the internet. After all, there are currently 3.5 billion online users worldwide, which means that it’s an excellent place to reach unchurched people. If you want to harness the power of the web to bring in new congregants, it’s important to focus on your Church …

the value of clicks

Comparing the Value of Clicks: Google Search vs Google Display

Traffic can come to your site from a number of different sources. It can come directly from people who already know of your website, or it can come from people conducting a search in Google and finding your site appearing organically in the search results. Traffic can also arrive at your site from a variety of your own marketing efforts. …

church website

3 Essential Factors for an Effective Church Website

Church websites today tend to share a lot in common with Kevin Costner’s classic 1989 movie, Field of Dreams. As the movie begins Kevin’s character is wandering through vast fields of corn when an ominous voice whispers, “If you build it, he will come,” one of the most famous lines from a movie ever. When building church websites today, leaders …

AMP

AMP for Fast Loading Church Mobile Pages

Over the last decade, the use of smartphones has risen dramatically. If you look around your community, you will see young and old alike using smartphones on a daily basis. It has changed the way we interact with one another. When people face a problem in their everyday lives, often the first thing they do is take out their phone and …

Google Keyword Traffic

The Untapped Ministry Potential of Google Keyword Traffic

Jesus and New Ministry Jesus asked his disciples to be the “light of the world.” This mandate, along with Jesus’ heart for the broken, has led many churches to passionately serve and love their local community. This is why every week churches make difficult decisions about what ministries to start or not start, to meet local needs. But, here’s the …

Church Website Load Time Dramatically Improved

Percentage Drop Off Per Second of Church Website Load Time

Your church website load time is of vital importance to your digital strategy for a number of reasons. The first reason is Google’s declaration to place increasing importance on website load time when deciding how websites rank in the Google search results. Because of this, if your website is not loading quickly, your SEO efforts could be going to waste! Another …

Church Growth Lesson Amazon Sears

Church Growth in the Age of Amazon

The Digital Change  The church is sitting on the ledge of immense change. Bob Dylan was right, “The times they are a changin’.” We could call this the digital age, but some have referred to it as the age of Amazon. Whether we like it or not, in this new world, technology rules. But what are the effects technology has …