Category:
Marketing-PR
• Do make sure that any handout or statement answers ALL of the key elements of any statement - who, when, why and what?
• Who opened the event/presented/spoke?
• When did it/will it take place? Actual date not 'last week' or 'next month' and full description of location.
• Why is it happening? Summarize in one paragraph what the church achieved or is hoping to achieve.
• What took place or will take place? Describe briefly. If important people are to be present make sure you know their correct titles, correct spelling and reason for their involvement. Whether they are perhaps a patron, dignitary, company chairman etc.
• Do build a relationship with your local media based on mutual consideration and courtesy. They are your best hope of regular coverage. They come out once a week whereas the evening, radio and TV appear daily, so try to plan coverage so that your weekly press are not "scooped".
• Try to issue releases and give notice of your event in ample time for their NEXT deadline. Then and only then send it to the other bigger media - the local press are generally very appreciative of such consideration and it does help to build bridges.
• Your local press must always be your prime target, as they cover your particular area.
• Even if your local press contacts are not willing to send a reporter or photographer to a particular event you may still get some coverage if you send in your own report (with or without photo) afterwards.