Identifying Television Airtime Opportunities

Category: 
Marketing-PR

Public Service Opportunities 
• Public Service Announcements (PSAs) - Many stations broadcast PSAs for non-profit community organizations 


• Community Calendar Announcements -Stations maintain a special time slot in which community groups can publicize the date, time and location for specific events 


Editorial Opportunities 
• Community Viewpoint Editorials - Opinion messages delivered by members of the community on issues of public concern may be broadcast under different titles, such as "Point of View" or "Free Speech Message".


• Management Editorials - A station may regularly take public stands on community issues, and broadcast management editorials. Sometimes these positions can be influenced by members of the community.

News and Public Affairs Opportunities 
• Daily News Programs - Coverage of your event in the news can bring broad exposure and interest. Many TV stations broadcast four or five news programs a day.


• Weekly Public Affairs Interview Programs - These generally focus on one news issue. It is easy to gain access, but small audience. 
Entertainment Programming Opportunities 


• Entertainment Talk Programs - These offer a mix of light and serious topics and guests. They can help generate a broad interest and can be easy to access. 


• Entertainment Magazine Programs - Some stations produce weekly or nightly magazine programs that present reports on local community life. Usually these are light and entertaining, but they sometimes touch on issues of local importance. 

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