Identifying Radio Airtime Opportunties

Category: 
Marketing-PR

Public Service Airtime 
• Public Service Announcements (PSAs) - Stations will produce and/or broadcast public service announcements for non-profit agencies


• Management Editorials - Some stations take public positions on issues of community importance. You can either get the manager to deliver an editorial on your cause or let a spokesperson from the church deliver one. 


• Community Calendar - Like TV Stations, most radio stations will accept announcements of upcoming community events. 


News and Public Affairs 
• Daily News Reports - Radio stations with an all-news format offer the most opportunities, but most stations at least broadcast short news reports throughout the day. 


• Weekly Public Affairs Programs - These programs are usually in one-on-one or group interview format. They are generally broadcast early or late, to a small audience. 


• Special Programs - Stations with an all-news format may produce special half-hour or longer reports at regular intervals. 


Entertainment Programming 
• Disc Jockey Shows - Some DJs have guests on their shows, or may incorporate promotional messages and activities in their show if they believe in your cause. 


• Call-In Shows - Call-in hosts can give excellent exposure to any cause they find intriguing, especially if the host invites a member of your church to be interviewed on the air. 


• Special Remote Broadcasts - Some stations frequently broadcast "on location" at shopping malls, community centers, and can promote special community events by broadcasting live from the location of the event. 

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