News and News Features
• News Stories - Have on hand names of editors and reporters for fast coverage of your church events.
• Feature Stories - In-depth stories may appear in weekly or daily papers.
• Special Series - Daily newspapers are often on the lookout for appropriate subjects for multi-part special reports, which they often promote heavily.
• Specialized Sections - If special sections such as Business, Food or Health provide appropriate settings for your information, keep names of their editors handy. Thy may accept features or regular columns for your church if they are of a high quality.
Editorial Coverage
• Newspaper Editorial - Editorial writers may be willing to endorse community-wide events or campaigns. On other occasions, they may provide space for interested parties to present rebuttals to positions the paper has taken.
• Guest Opinion - Daily and weekly papers may accept guest columns on matters of local concern.
• Columns - Some newspaper columnists reach a wide and loyal readership.
• Letters to the Editor - Careful and restrained use of letters to the editor can bring issues alive in a community.
• Community Service Space - Newspapers often devote space regularly to news of local non-profit organizations. Although these pages many not have wide readership, they can help your keep you in the public eye and provide a good way of bestowing public recognition on hard-working staff and volunteers.
• Community Calendars - These will offer free listings of upcoming coalition events.
• Community News - Many papers have sections giving news of meetings, appointments, past events or future plans.